Readership Of Local Newspapers

Readership Of Local Newspapers

 

Readership is the total number of primary readers of a publication, this is a key measurement of a sucess of a newspappers. As the populatrity of newspapers have reduced over time due to other technology i would aspect to find the readerrship figures to also fall.

Readership Figures

The Daily Mail in June and December 2011 on average had an readership appoximatley of 4.371 million which sound alot however the Audit Bureau Readership figures shows and decrease of 1.82% each year.

 

The Nottingham Post in 2012 has a weekley readership of 329,512 compared to its readership it 2009 515,344 is a slight decline that if contines could be bad news for the newspaper.

 

 

 



The Impact of Newspapers

The Impact Of Newspapers

 

 

As time goes on technology develops and new methods of media are becoming a part of regular life that makes information more accessible for the consumer. At one time newspapers would have been the main way for the public to access information meaning that the local newspapers would have had a big impact on the local community because they would rely on the newspaper to find out what has been happening.  

 

In 2012 newspapers do not have much impact on the community because the information can be discovered with many other methods of media so the consumer doesn't have to rely on a newspaper. Additionally the other methods of medias can be free for the individual or they pay for the equipment to do something else and may as well use it for other things. 

 

Other Forms of media

* Television    *Smart Phones       *Ipods    * Games Conicals

* Internet      *Ipad               *Social Networking Sites  

 

 

 

Circulation Droping

The Evening Post in 1962 had a circulation of 160,000 but in 2011 have a circulation 0f 32,996 which has decreased by 128,114 meaning they have lots over a third of their circulation.   

 

While looking for each individual newspapers circulations figures i came across a table that showed the circulation figures from 2000 to 2012 and clearly identifies a dramatic fall eaach year.

 

  http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation

 

 

 



Institutions and professional bodies

Institutions/ownership and readership

 

 

In media institution is the people that have a role in the production of media texts.This covers lots of people the key people are:

*Companies 

*Producers

*Distribution 

*marketing

*editors

*directors

*producers

*writers  

Professional bodies regulate newspapers 

Professional bobies have a big influence in the way newspapers are produces because they set the laws and legislation that all local newspaper have to follow to not get in trouble, they help to protect the public's human rights be broken. It is important that they set the laws and legislations so the newspaper institutions are aware of what they can include in their newspapers and what they will get into trouble for. It also is key that the professional bodies maintain their laws other wise newspapers will break the law and the public will not be protected.    



Constructing My Advert

Constructing My Offer 

To begin making my newspaper i started with the offer at the top, I have chosen to use Indesign to make my newspaper because it is accessible at school and has the best range of effects.

Once i had got used to the basic idea of indesign, i began the construction of my offer by making a layer and labelling it as the background. Then i had to consider a colour that would relate to the target audience, due to the nature of the business (hairdressing) my target audience is mostly going to be females so i went for a stereotypical female colour of pale purple.

After deciding to use a pale purple background i used the square tool to create a square to particular size i needed. (TOOL BAR EDITED) Then i goggled the colour that i wanted my offer to become and saved a square of pale purple in the media server. Then i went on indesign and placed the image on the area were i wanted to place my offer.   

                               
Then i had to see what font to use, because my target audience is going to be females that like a good appearance which is why they would get their hair done i thought that the font must look good to appeal to them.

DO SAMPLE WITH CHART

After deciding the font i have to get a text box and place it into the area where i wanted it. I have already divided my page into four separate columns and would like my text to go in the middle and therefore placed the text over the two middle columns. 
    

  I used larger text for the name of the business so readers were aware of the service they provide and if they like it then they can look in to the opportunity they have to get discount. 

When i was at this point i investigated back through the offers that i collected through my research and decided that my offer looked more like a conventional advert. Therefore i thought i would be best to change my hairdressing offer into an advert for a mobile hairdresser instead. 

Then i had a brain wave and decided that i would do an offer for a new car which will promote and draw attention to the motor pages at the back of my newspaper.

Turning my Offer Into My Advert 

To turn my offer into my advert i allocated a space on the fourth column on the bottom. I had to move the square and reshape it to fit the area i had given my advert. When doing this i also renamed the layer so i would not get confused when constructing my offer. 

   

I then had to do the same with the text on my offer but due to the fact of the advert being a different shape i had to move the text around so it would be able to fitted in. I still wanted my text to be in the centre of my advert because that is the most important piece of information. 

  

  

The Post

The Post 

The Post was a newspaper that was founded in 1932 by owners of the Times and Echo Baron Camrose and The Evening World Lord Rorthmere which were the three main newspapers in the Bristol area at that time. They decided to put all the best eliminates of their newspapers together and called it The Evening Post.

In 1935 The Evening Post was published as a morning and an evening paper and in 1962 their evening competitor Evening World was closed down due to the type of stories they were including which caused The Evening Posts circulation increased to 160,000.      

In April 2012 the papers circulation dropped to 32,996 which caused it to be renamed to 'The Post' to reflect the fact that they have dropped the evening edition and the Saturday edition.      

The Dance Story

The Dance Story

This story is going to be my main story for page 2 which is about a local dance business that are having success. In the image i am going to be using there will be a dance class in the image.

Location 

The location i am going to be using for the dance studio is going to be the local secondary school Gordano because they have got a dance studio that is up to date and in good condition. Also because this is were i go to school there it is available for me to use.

Clothing

The clothing that the class are going to be wearing will be sporting cloths that enable them to be able to move with out be restrict by their clothing.

Shot Type

There is only going to be one image for this story however  it is going to be very large therefore it is important to get it right. The shot size i am going to be using will be LS because i would like to get more than one dancer in the shot. The angle i will be using is going to be slightly high so the image will be looking down on them.

       



The Bin Story

The Bin Story

 

 

For the bin story i left half column 2 and column 5 then a quarter of column 3 and 4. There is only a quarter for columns 3 and 4 because the other quarter is taken up by the image  i am going to take of bins. The image is going to be of an overflowing bin next to empty recycling bins. 

 

Location 

The  location i am going to be using for this image is the outside of my house at the end of the drive were we normally put our bins out to be collected.

 

Shot Type 

For this image i am going to be an birds eyed view to enable readers to see the rubbish over flowing then have the size of the shot CU.  

The Advert

The Advert

 

For the advert that is going to be on page 2 i am going to be promotion a local farm that sell produce in a shop. For this advert i am going to do a pale brown background to fit with the nature of the business. I am going to take an picture of an chickens egg to put in the corner so they can see the products they provide. At the bottom i am going to do a curved line at the bottom and under that curved line there is going to be an image of chickens wondering around to prove that the products are free range. Then there is going to be text that say were the shop is , what they produce and the opening times of the shop.   

 

Location

The location i am going to use for these images are my garden because my mum owns free ranged chickens therefore it is very accessible and i only want ordany chhickens that a farm would own.  I will also take the image of the egg at my house from one of the chickens.   

Shot types

The angle of shot i am going to use for the chickens is going to be eye level and the shot size is going to be MS because i would like to get the grass in the background as well. For the egg i am going to do am going to angle the camra so it will be a high shot and i am going to be doing size XCU to get an extrem close up. 

 

Design 2

Design 2

 

 

 

After my first design i thought that i could be improved and consequently have done a plan for my new design.

 

I placed the the first paragraph of this story on the front page with a jump line to be continued on page 2. The location i have given this story is down the first column and have given it two thirds of the page.Half way through the story i am going to be including a picture of the place were the knife was found.

 

Directly under the knife story i have made a area for another advert for local business to advertise and to show my newspaper is going to be supporting local business.

 

 My main story is going to be about a dance studio called the launch that has been opened a few months ago and is been successful.I have left enough room for the headline to use two lines. The image is going to be on the right hand side taking up half of column 5,4,3 making the story go onto two column 2 then the rest of 3,4,5.

 

Then at the bottom of the page i am going to have my story about bins and people not recycling. There is going to be an banner across column 2,3,4 and 5 to make a clear divide between the two two stories. It then it has the rest of column 2,3,4,5 for the story to be written.  

 



The Offer

The Offer

 

 

I have left a whole strip at the top of my newspaper for an offer. I would like to use a local business because it will be local people buying the newspaper. I am going to use a mobile hair dresser i know. I have done a first draft of the offer to show what it will look like. The background is going to be pale purple, then the circles are going to have an image of a hairstyle  front and back. Then there will be the details in the middle. At the right there will be a picture of hairdressing equipment with terms and conditions underneath.

 

Location

I am going to be taking the picture in my kitchen because a mobile hairdresser goes to the customers houses.

 

Shot Type  

For the picture i am going to be using a low shot of  the front but having the size of the shot BCU so the reader can see how the hair has been cut.For the back image i am going to be doing an birds eyed shot to show how shot the layers are but with the image i am going to be doing the size of CU so it is not as concentrated on the hair.  

 

 



Offers

Offers

Local newspapers seem to included a offer to encourage individuals to buy the paper. I have examined some local newspapers to find some offers that they have included in their front page and second page.

 The Times

The times has left the left corner of their newspaper for  an offer. They have done an offer for half price waxing by a local beautician. They have done one coloured background and because the majority of their customer are females they have used the colour pink which is associated with girls. They have used a nice delinquent font that makes the advert look stylish but genital.   

 The Weston Daily Press    

      The Weston Daily Press had left a strip at the bottom of their page for an offer. The offer they had chosen was for a trip on a train were you go on a scenic journey and  have a meal on board. They have done a simple offer of a picture of the train on the left hand side then the important information like times, dates , cost etc in the orange background. Then they have done terms and conditions in the white background section.

The Post               

The post have included an offer of a national business the AA that with this coupon code you can get breakdown cover cover from £35.  They have used a big picture as their background with the only colour being  the van so immediately our eyes are draw towards it. The largest font they have used is for the price however below the picture they have done a big box which includes all of the terms and conditions which takes up a third of the advert.      

                            



Adverts

Adverts

 



While doing my research i discovered that most local newspapers have advertisement for business in the surrounding area.

  



The first advert i happened to come across was an advert for spec savers that allowed the reader to get an eye test worth £5. The picture is not very clear but the background is pale green which is the companies colour. They have used a large blocked font for the offer to make sure that it is noticed by the reader. They have included some terms and conditions in small font underneath. 






The next advert i found was to inform individuals about a wedding fair that is going on around their area. They have used a picture of the bride and groom kissing which is the most famous part of a wedding. They have used the colour purple which is suppose to represent success maybe with their marriage. They have done a modern font that has flicks at the end of the letters. This advert has a stylish feel to it because the reader is going to be judging the type of products they do there by the appearance of the advert.     



The next advert that caught my attention was Majestic Coach Holiday's. They are advertising for one of their routes through France. They have only used black and white which made it fade into the page however they have been clever with how they have done it. They used the colour black to create themselves a border, and boxes for key information they want to stand out. The only images they have used is a small beer glass and a television to go with their promotion of a 99p bar. From the fact that they have highlighted the pricing and bars i would say they are going for a target audience of  C2 and D that are elderly.





The Times has the same three adverts for about a month, one being this company that fit doors into peoples homes. They have done a simple advert by using images of their products in the background. They have then used some bold and bright font put diagonally across the image. At the bottom they have included their companies logo for reader to recognise and the telephone number for them to get hold of the company.






This advert is another one from the times. This advert is promoting a business that fix garage doors on peoples homes. They have also got a simple design by have one background colour which they have chosen yellow with black writing. They have used the largest font for their title which cleverly is also their website for the business therefore they save space. Directly under they have listed everything that the business can do. Then they have used three picture of garages that they have fitted or repaired successfully. For the pictures they have done diffrent angles on each picture so the reader can see each side. They have then included their adress of the shop. The largest thing on the advert is the telephone number for people to call to ask questions. 

  The last advert that is included in the times is about a carpet shop in nailsea. They are promoting there rug sale they are having currently. They have used two pictures of their products that would be in the sale with the percentage of discount you will recive. They have then done a banner with the amount of time left untill they go back to normal price. They done their font in yellow which makes it stand out on the page because it is all white, black and dark purple. They have uncluded the types of rugs they have in the sale. Lastly they have included their adress and telephone number.




In the Weston Daily Press i found an advert for family lawyers that deal with divorces. This advert is unusual in the way it does not included a picture but this is down to the  nature of the business. However they have also not included any colour maybe because it is an upsetting topic therefore they don't want to make the advert happy and bright. They have given themselves a border with curved edges which i think gives it a bit of a style rather than just writing. They are informing individuals that they can have an free interview to review their situation. 

 

Advert

Advert

 

 

I have left a large amount of my right hand side for an advert which i am going to be making my self.

My Design

                                

To begin with i had to think of what i was going to advertise a business that provides a product or service. I went back through my research and found that there is an pattern in the type of business that advertise in local newspapers. I found that the pattern is that they all are for manual job. With this in mind i thought of all the manual jobs i was aware of that did not already have an advert. In the end i have chosen to do a window fitter.

At the very top i have put the website of the business to make people aware of what they do straight away but also save space. Directly below i have used built points to tell the reader what the business can do for them so there should be no confusion. Then i am going to include three different pictures of windows to show off the work that is possible for them to do.  I am going to then put the address of the shop so readers are knowledgeable about were they could come and ask questions. Then i am going to put the phone number in the largest font on the page because they can make bookings by ringing the number therefore it needs to be noticeable. I am going to do an banner at the bottom with the companies logo and some information.    

 

 

Location 



For each picture i am going to be using a diffrent location because i would like to use a diffrent looking house for each picture so it shows the varity of their work. For one image i will use my own house then for the other two i will use friends houses.

 

Shot Type

Each picture i am going to do a diffrent type of shot to show  the windows from diffrent angles. One i am going to do a close up that is at eye level,the second is going to be a low shot with a  size of LS. Lastly i am going to do an canted shot to make them all difffrent and this shot is going to be the size of MUC.

Knife Found (front page)

Knife Found (front page)

 

 

This story is an on going story from newspapers before therefore the reason i have included it on my front page is to make people aware their has been a development. I have only given this story a small space enough for a short title and the opening paragraph.

 

Location 

For this story there is not going to be a picture because it would already have been on the front page with a picture and people who read the newspaper every week would get board. However i am going to mention a location in the article which is going to be St Mary's Road which is an woody lane that is not often used. 

 

For the image on page 2

 Props

I am going to be using a knife that was used to attempt to kill somebody however ended up just injuring them. I am going to use a tea towel to put around it so the killer would have tried to hide it. 

Camera

The angle that i am going to use a slightly high shot so it will be easier for the reader to see the knife and were it was found.The shot size i am going to be doing an CU therefore the knife can be clearly seen but the location is still in included.  

Gordano Story

Gordano Story

 

 

For this this story i have given it a small space on the top right hand corner this provides enough space for one picture and a small title. I have not given enough space for a article however i am going to include a jump line to inform readers that the story is developed on another page.

Location

The location i am going to be using for this image is the local secondary school to Portishead.I am currently going to Gordano school sixth form meaning that it makes the place very accessible but in particular i am going to be using an image of the outside of the sixth form building.

 

Clothing  

The head of sixth form is going to be wearing smart formal clothes that they would wear on a day to day bases for their job.

 

Camera

The angle of this image is going to be eye level because i feel as if the audience would want to look at the building as if they were stood there themselves. The size of the shot is going to be LS because i would like to fit in the whole building and the headteacher.  

Olympic Story

Olympic Story

 

 

For my Olympic story i had organised a three line space for my heading which meant that i had to play around with fitting it in.Subsequently i found that three lines was the right amount and i plan to use a large font therefore it will need to be spaced out.

 

I have placed the text on top of the story to enable the picture to be larger. Whilst designing my front page i split it up into six columns the left hand side takes up two columns,the image takes up two which left two for the story.   

 

The image i have designed is of the Olympic footballer lent on a local football goal looking very pleased with her self.

 

Location

The location i am going to use for this shot is a local field around the corner from me that has got goal posts. I chose this location because this is were the passion for football would develop while playing with friends at the local park.

 

Clothing

My first idea after creating this story was to have Megan in her Olympic football kit however the kit's you can buy are not exactly the same as the ones the athletes used for their kit's.After discovering this i looked into the english team more closly and found that although they are part of the Olympic team they also are in individual teams like manchester united, chealse, newcastle united. For this reason i thought the next best outfit would be our local team which is Bristol City. 

                                                        

 

Hair and make up

From my research i identified that female sports starts always have their hair up out of their fact so they can concentrate on their sport. For this reason i would like the female to put all her hair up in a small bun therefore it would not distract her. I am going to do this simply by putting all her hair into a ponytail the twisting it around to form a bun. The make up i would like her to be wearing will be very natural almost as if she isn't wearing make up because people don't wear make up while doing sports due to sweating and the make up going into their paws.

 

 

Props

The props i am going to be using in this image is a football which is there for individuals who don't watch football and would not recognise the sport by the outfit.

The other prop is a silver medal that she won from the Olympics. I made the silver medal by getting some purple ribbon sawing it in half then threading it through the medal.

 

 

 

 

 Camera

For this image i am going to be doing a slightly low angled shot to represent the success she has had and the level up she had made in her sport. The size of the shot is going to be MS because i would like Megan to be the centre of the image but also show the surrounding environment to show how normal the place she used to practise was.

 

  

  

Design 2

Design 2

 

 

After doing my first design i when back through my research and discovered a few issues that had to be changed for my newspaper to fit the normal conventions of newspapers.I created a plan of were everything is going to be placed on my front page.

 

  

 

 

The factors that i had changed was the amount of space i used for the new school building story, i reduced the space by not including an articel to go with the picture but puting a jump line there instead. Additionally i have only included on image of the new building instead of two on my first design.

 

I have added in the first paragraph of the knife story to make people aware their has been an unpdate in the old story however because it is going to be an attemted killing from a few months ago it is not important enough to have all the story on the front page.

 

While looking back through my research i discovered that every local newspaper includes adverts of local business promting individuals to use local business rather than national ones.

 

For my main story i am going to use the same tiltle as my first design' shocked student set's the record straight' however it is going to be a more reccent story of a local student comes back from the Olympics with a silver medal. I have arranged the writting for this story to be place over the image due to space issues.



Design

My Fist Design

I have chosen to do a promotional offer on the top like 2 meals for the price of 1 at a local restaurant to encourage individuals to buy the newspaper. Then underneath i am going to put the masthead so people are aware of what newspaper it is they are reading. Then i will have the date and price of the newspaper so people are aware how old  it is and how much is going to cost them. 

The main story of my newspaper is going to be about a teenager who wants to tell her side of the storey. Therefore i thought that 'Shocked student set the the record straight' was a good head line because it tells you why the individual is on the front page but it also includes alliteration which makes the story more memorable. For this stories i am going to use a huge picture of the teenager looking Innocent and vulnerable so the readers are more likely to believe her. I am going to do a box on the side with the starting paragraph then telling the individual which page the storey continues.

On the right hand side i am going to my second story about the new building changes at the local secondary school. I am going to get two pictures one of the out side and the other of the inside. I took some practise shots so i could see what they would look like.      



From taking these pictures i now know that it is very easy to take bad quality pictures however it made me realise that my second picture of the stares would not be very interesting therefore i am going to change it to the new study area.  

For the teenager i am going to use my friend Megan because she has a natural look that will fit in with the person needing to look innocent.

I gave Megan soft curls so that it gave her a gentle appearance and decided that we were going to test make up out on a later date. Although she isn't going to have a background behind her this is the type of close up that i am hoping to achieve however Megan will not be looking as happy due to the fact that she has been wrongly accused. So for this shot i am planning to do the size of the shot BCU and have it at eye level so her eye can stand out on the picture.



Page 2

My main story of page 2 is going to be about a launch of a ballet school that has done really well since it opened. This story is included because  it is very local to portishead and it benefits the local community because they have another service in their town. I am going to take a picture of a women who is going to act as the owner looking happy and some children who are going to her classes and enjoying them. The children are going to wear their own individual outfits because the class wouldn't provided outfits therefore they will have to get their own. The shot size i am going to use will be MLS because i want to include the building in the background but also make the individuals large enough to be seen for the readers. For this image i am going to use a slightly low shot which will represent their achievement and their status going up because they will be above the camera. 

Also for this page i am going to do a story about new facts of people not recycling even though the council have provided the bins. I used this story because it is when local because the facts are only going to be on the southwest and local newspaper like to have a environmental issue story.For this  i am going to do an simple picture of a recycling bin with nothing in next to a normal bin overflowing with rubbish.The shot size i am planning to use is CU and i would like to do a slightly high shot so the reader can see in the bins.

The last story i put in because local newspapers always seem to have an on going story were they are providing updates on their second page. Due to this i thought that the police could make a discovery and find the weapon from a murder that was a front page story a few weeks before this issue. For the picture i am going to an area were not many people go so it is believable that it was dumped there. For this image i am going to do the size of the shot LS and make the shot high so people can see the weapon.