Radio Advert

After conducting the analysis i have discovered the normal conventions of a radio advert and and a newspaper television advert, therefore for my newspapers radio advert i am going to mix them together.

Planning 

Aim of the advert
My first aim is to display all of the opportunities in occupations that Portishead Press are providing their readers with.
My other aim to show that the newspaper is a relaxing experience and provided you with knowledge.

Idea 1 
My first idea is to include typical noises that would be heard when an individual is getting ready for work. After you hearing them rushing their is a rewinding noise that takes the individual back to the start of the day when they sit down and read and they read the portishead press.
Noises that could be included

• Alarm Clock 
• Kettle 
• Toaster 
• Car Engin   
• Horn

Idea 2 

My second idea is that an individual steps into work and their boss asks them about a topic related to their job that has been in the news recently. The worker is clueless and the boss isn't impressed that the individual isn't doing external reading into the area of work. Then it rewinds and the worker starts his day again but this time they read the Portishead Press and find about about the topic, then when the boss ask the worker is full of ideas about the topic.

Idea 3

My third idea is that an individual gets up to go to work isn't happy about it, doesn't enjoy their job, then when they read the Portishead Press they find the perfect job that they had been hoping for. 

Audience Feedback    

Kayla- 'My preferred idea is number 2 because it is quite detailed and it provides you with the confidence that the newspaper will benefit you in some way.' 

Harrit- 'I think that the nosies from idea 1 would make the newspaper advert sound more interesting, and would relate to your audience because they would be of the age were they do have jobs. 

Sasja- ' The second idea is the best for me because it suggests that the newspaper would be worth the time reading' 

Holly- 'The second and third are more helpful for showing the unique selling point of the newspaper of providing lots of jobs.' 

With my audiences feedback in mind i have decided to go on with idea 2 because it was the most popular among the age ranges. However i am slightly going to change it to incorporate some of the noises from idea number 1 other wise their wont be any music in my advert which would be breaking the conventions of a real radio advert.

Script Idea 1
Sound of alarm
Sound of shower
Sound of door
Sound of car engine
Sound of lift opening
Morning Paul (boss)
Morning Jake (worker)
So i am interested to hear about your views on the issue of recycling bins (boss)
We are saving the next generation of people with minimal effort.(worker)
Paul, you haven't heard about the article in the Portishead Press, what happened to you external research ?(boss)
Huh? (worker)
Rewinding noise
Portishead Press Provides You With All Your Daily Knowledge (another voice)


Script Idea 2
Sound of alarm
Sound of car engine
Sound of lift opening
Morning Paul(boss)
Morning Jake(worker)
So i am interested to hear about your views on the issues of recycling bins (boss)
Mmmm... it helps the world last longer (worker)
Paul, your useless....(boss)
Rewinding noise
Portishead Press provides you with the knowledge needed to be prepare for your day.

Script Idea 3
Sound of the alarm
Sound of car engine
Sound of car door opening
Morning ella (boss)
Morning Harriet (worker)
So i am interested to hear about your views on the issues of recycling bins (boss)
Well my view on recycling bins is.......fade out
fade in.. wow how do you know this much (boss)
i read the portsiehead press (worker)
Portishead press helping you stay ahead with all your local news (voice of newspaper)