Readership Of Local Newspapers

Readership Of Local Newspapers

 

Readership is the total number of primary readers of a publication, this is a key measurement of a sucess of a newspappers. As the populatrity of newspapers have reduced over time due to other technology i would aspect to find the readerrship figures to also fall.

Readership Figures

The Daily Mail in June and December 2011 on average had an readership appoximatley of 4.371 million which sound alot however the Audit Bureau Readership figures shows and decrease of 1.82% each year.

 

The Nottingham Post in 2012 has a weekley readership of 329,512 compared to its readership it 2009 515,344 is a slight decline that if contines could be bad news for the newspaper.

 

 

 



The Impact of Newspapers

The Impact Of Newspapers

 

 

As time goes on technology develops and new methods of media are becoming a part of regular life that makes information more accessible for the consumer. At one time newspapers would have been the main way for the public to access information meaning that the local newspapers would have had a big impact on the local community because they would rely on the newspaper to find out what has been happening.  

 

In 2012 newspapers do not have much impact on the community because the information can be discovered with many other methods of media so the consumer doesn't have to rely on a newspaper. Additionally the other methods of medias can be free for the individual or they pay for the equipment to do something else and may as well use it for other things. 

 

Other Forms of media

* Television    *Smart Phones       *Ipods    * Games Conicals

* Internet      *Ipad               *Social Networking Sites  

 

 

 

Circulation Droping

The Evening Post in 1962 had a circulation of 160,000 but in 2011 have a circulation 0f 32,996 which has decreased by 128,114 meaning they have lots over a third of their circulation.   

 

While looking for each individual newspapers circulations figures i came across a table that showed the circulation figures from 2000 to 2012 and clearly identifies a dramatic fall eaach year.

 

  http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation

 

 

 



Institutions and professional bodies

Institutions/ownership and readership

 

 

In media institution is the people that have a role in the production of media texts.This covers lots of people the key people are:

*Companies 

*Producers

*Distribution 

*marketing

*editors

*directors

*producers

*writers  

Professional bodies regulate newspapers 

Professional bobies have a big influence in the way newspapers are produces because they set the laws and legislation that all local newspaper have to follow to not get in trouble, they help to protect the public's human rights be broken. It is important that they set the laws and legislations so the newspaper institutions are aware of what they can include in their newspapers and what they will get into trouble for. It also is key that the professional bodies maintain their laws other wise newspapers will break the law and the public will not be protected.    



Constructing My Advert

Constructing My Offer 

To begin making my newspaper i started with the offer at the top, I have chosen to use Indesign to make my newspaper because it is accessible at school and has the best range of effects.

Once i had got used to the basic idea of indesign, i began the construction of my offer by making a layer and labelling it as the background. Then i had to consider a colour that would relate to the target audience, due to the nature of the business (hairdressing) my target audience is mostly going to be females so i went for a stereotypical female colour of pale purple.

After deciding to use a pale purple background i used the square tool to create a square to particular size i needed. (TOOL BAR EDITED) Then i goggled the colour that i wanted my offer to become and saved a square of pale purple in the media server. Then i went on indesign and placed the image on the area were i wanted to place my offer.   

                               
Then i had to see what font to use, because my target audience is going to be females that like a good appearance which is why they would get their hair done i thought that the font must look good to appeal to them.

DO SAMPLE WITH CHART

After deciding the font i have to get a text box and place it into the area where i wanted it. I have already divided my page into four separate columns and would like my text to go in the middle and therefore placed the text over the two middle columns. 
    

  I used larger text for the name of the business so readers were aware of the service they provide and if they like it then they can look in to the opportunity they have to get discount. 

When i was at this point i investigated back through the offers that i collected through my research and decided that my offer looked more like a conventional advert. Therefore i thought i would be best to change my hairdressing offer into an advert for a mobile hairdresser instead. 

Then i had a brain wave and decided that i would do an offer for a new car which will promote and draw attention to the motor pages at the back of my newspaper.

Turning my Offer Into My Advert 

To turn my offer into my advert i allocated a space on the fourth column on the bottom. I had to move the square and reshape it to fit the area i had given my advert. When doing this i also renamed the layer so i would not get confused when constructing my offer. 

   

I then had to do the same with the text on my offer but due to the fact of the advert being a different shape i had to move the text around so it would be able to fitted in. I still wanted my text to be in the centre of my advert because that is the most important piece of information. 

  

  

The Post

The Post 

The Post was a newspaper that was founded in 1932 by owners of the Times and Echo Baron Camrose and The Evening World Lord Rorthmere which were the three main newspapers in the Bristol area at that time. They decided to put all the best eliminates of their newspapers together and called it The Evening Post.

In 1935 The Evening Post was published as a morning and an evening paper and in 1962 their evening competitor Evening World was closed down due to the type of stories they were including which caused The Evening Posts circulation increased to 160,000.      

In April 2012 the papers circulation dropped to 32,996 which caused it to be renamed to 'The Post' to reflect the fact that they have dropped the evening edition and the Saturday edition.      

The Dance Story

The Dance Story

This story is going to be my main story for page 2 which is about a local dance business that are having success. In the image i am going to be using there will be a dance class in the image.

Location 

The location i am going to be using for the dance studio is going to be the local secondary school Gordano because they have got a dance studio that is up to date and in good condition. Also because this is were i go to school there it is available for me to use.

Clothing

The clothing that the class are going to be wearing will be sporting cloths that enable them to be able to move with out be restrict by their clothing.

Shot Type

There is only going to be one image for this story however  it is going to be very large therefore it is important to get it right. The shot size i am going to be using will be LS because i would like to get more than one dancer in the shot. The angle i will be using is going to be slightly high so the image will be looking down on them.

       



The Bin Story

The Bin Story

 

 

For the bin story i left half column 2 and column 5 then a quarter of column 3 and 4. There is only a quarter for columns 3 and 4 because the other quarter is taken up by the image  i am going to take of bins. The image is going to be of an overflowing bin next to empty recycling bins. 

 

Location 

The  location i am going to be using for this image is the outside of my house at the end of the drive were we normally put our bins out to be collected.

 

Shot Type 

For this image i am going to be an birds eyed view to enable readers to see the rubbish over flowing then have the size of the shot CU.