Jobs

Jobs

 

Due to the fact that i did not use all of the space of my offer i decide to advertise my jobs pages of my newspaper. 

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Constructing My Offer

Constructing My Offer 

I already created an layer for the back ground of my offer when i thought that i was going to be doing an hairdressing offer therefore all i had to do was change the colour of my background for this i wanted to use an white background.

I went on to the Internet and found a white square and imported the image, then i placed the image on the offer background to make the background white. 

     
I then divided the page into the three sections over the four columns on the first column and a quarter of the second i am going to place some large text to make it know to the readers that it is an offer. I have chosen to use the phase 'Your chance to win!' because most of the offers from my research had the word win but often had a little sentence before to enable to connect with the offer. I have gone for your chance to win because of the word 'your' is directing the phase at the reader. 

Slogan 

When putting the text on I noticed that the text was starting on the left hand side however when looking at it i felt that the writing didn't look right therefore i centred  the text and it made the text you more informal. I then had to decide the text to use for this phase i wanted the text to look modern so i chosen to use a round font. 

After looking at my large font i felt as if the phase would not be bold enough to draw people's attention into the offer. I then investigated further into newspaper offers and found that after their phase they put an exclamation mark.I felt that the exclamation mark shows some enthusiasm in to the offer and makes the offer more dramatic. 

   

Small text 

From investigating offers i have found that they normally advertise the price of the product that they are giving away this is to make the offer sound even better and remind the reader that actually they may not be able to afford it with out the offer hoping that they will be more likely to enter. 

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Planning My New Offer

Planning My New Offer 

After changing my offer to the advert i had to come up with a new offer,i went back through my research and looked at some of the offers i saw. I noticed that all the products they were giving away for the price were new that year and some had not even been released yet. 

I done a thought shower of the latest products that had come out in 2012 and found that their is a large variety of products and some would not be the right product for a local magazine. From my thought shower i found that they product i wanted to use had to be something my target audience would buy as a large purchase not on their everyday lives otherwise i believe it would not get as much interest. 

Due to the fact that my newspaper is going to be a local newspaper to Portishead i thought it would be interesting to see what product they would like to win. I have come up with 5 products i think would be suitable for my newspaper and i am going to give them the products and ask the to circle the one they would prefer (car, smart phones, laptop, 3D television and radio) after then i asked the open question of why.  
 

From my research i discovered that their is two clear winners a car and a smart phone. While analysing the data qualitative data i found that these were the most popular because they are products that are a necessity in the 21st century however their is different brands of these products at different price ranges so my sample thought they could be used regularly but it would be nice to have an product that would normally be out of their price range. 

GRAPH 

Also while going through the qualitative data i discovered that their was a large difference in the product of choice depending on the life stage the individual is currently going through. I found that if the individual was in late adulthood plus (17 +) then they would choose a car because it is very relevant to their lives and is one of their largest outflows of cash. If the individual was under 17 then driving did not appeal to them because they were legally unable to do it however they felt that the phone you had showed the level of income you had and therefore felt that the better phone they have the better they would look in front of their friends. 

Due to the fact that the average reader is going to be older than 17 i decided that i am going to be doing an offer on a new car. I looked at the possible cars i could and decide to use a small family car because it will apply to more of the readers therefore i am going to use a new ford KA.     

Image Of KA

                  

Readership Of Local Newspapers

Readership Of Local Newspapers

 

Readership is the total number of primary readers of a publication, this is a key measurement of a sucess of a newspappers. As the populatrity of newspapers have reduced over time due to other technology i would aspect to find the readerrship figures to also fall.

Readership Figures

The Daily Mail in June and December 2011 on average had an readership appoximatley of 4.371 million which sound alot however the Audit Bureau Readership figures shows and decrease of 1.82% each year.

 

The Nottingham Post in 2012 has a weekley readership of 329,512 compared to its readership it 2009 515,344 is a slight decline that if contines could be bad news for the newspaper.

 

 

 



The Impact of Newspapers

The Impact Of Newspapers

 

 

As time goes on technology develops and new methods of media are becoming a part of regular life that makes information more accessible for the consumer. At one time newspapers would have been the main way for the public to access information meaning that the local newspapers would have had a big impact on the local community because they would rely on the newspaper to find out what has been happening.  

 

In 2012 newspapers do not have much impact on the community because the information can be discovered with many other methods of media so the consumer doesn't have to rely on a newspaper. Additionally the other methods of medias can be free for the individual or they pay for the equipment to do something else and may as well use it for other things. 

 

Other Forms of media

* Television    *Smart Phones       *Ipods    * Games Conicals

* Internet      *Ipad               *Social Networking Sites  

 

 

 

Circulation Droping

The Evening Post in 1962 had a circulation of 160,000 but in 2011 have a circulation 0f 32,996 which has decreased by 128,114 meaning they have lots over a third of their circulation.   

 

While looking for each individual newspapers circulations figures i came across a table that showed the circulation figures from 2000 to 2012 and clearly identifies a dramatic fall eaach year.

 

  http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation